AMP (Art & Media Project) is a group that advocates for minority voices to be heard though a variety of artistic expressions whether it be through comedy, writing workshops, art exhibitions, etc. AMP has been working on projects since 2015 starting with their Mic Check Event Series which hosted events such as writing workshops event for LGBQTIA community, Artist Dialogues, and a Dis-Orient Comedy Festival which hosted APIA comedians. A year later, AMP decided they needed a logo to help them market their message through their events and also by sponsoring other like-minded organization and events. Through meeting with members of AMP, the group came up with ideas and themes they wanted expressed in their logo which centered around microphones, sound waves, and bright colors which all speak to AMP's message for creating an outlet for individuals who deserve to have their voices heard.
As a designer, my process was to use the initial ideas and concepts that AMP suggested for me while also coming up with a few other concepts that met the AMP’s core values as a collective. Thus, the initial drafts I proposed to them were very focused on the idea of amplifying voices and using lots of bold colors as you can see in the proposed drafts. The logo AMP decided to make their official logo was inspired by the the addictive color process that spotlights make on a stage. This is why the logo comprise of 5 brightly colored circles that combine to highlight AMP.
Official AMP Logo
AMP Logo Drafts
Our Families, Our Health
Asian Pacific American Network of Oregon (APANO) is an organization that helps to improve the lives of marginalized Asian American and Pacific Islander American (APIA) Communities through social justices and advocacy. A part of that is making sure that APIA have access to health care and that is the core of the APANO’s Health Campaign know as Our Families, Our Health. As a part of creating awareness for this campaign, a branding and creating information guide was necessary for these health care issues to come to light in order for them to get voted into law. The health care bills that APANO is trying to pass are Basic Health Plan, COFA Premium Assistance, Reproductive Health Coverage.
All these bills are important for all APIA and their getting adequate access to Health care in Oregon. In order to rally around these measures a logo was needed to tie it all together. The logo needed to capture the issues of health and different APIA communities coming together to help support these measure. With that mission, several logos were created around those ideals until the group decided on this one as their preferred logo (Our Families, Our Health Logo). As the logo was being used for emails, social media, and forms. To further help more APIA families understand the health care bill that can improve their lives a brochure was created to highlight the four legislative bills. To help boil down these important but often wordy-complicated legislative bill the brochure comprised of easy to understand infographics and to-the-point language. These brochures can then be a tool to help people understanding their voting power to improve the health care legislation in Oregon.
Our Families, Our Health - Logo
Our Families, Our Health - Logo Drafts
Our Families, Our Health - Brochure
Our Families, Our Health - Pledge Card Front
Our Families, Our Health - Pledge Card Back
Missing Pages of Our History Campaign
Ally is APANO’s APIA Liberation Leadership Youth Group and it work to give youth APIA your the ability to advocate for issues that affect them. One of those issues being the lack of history class lessons that relates to asian american history or other ethnic minority histories. This is what pushed them to create a campaign to bring ethnic studies curriculum to the Oregon public school system.
In order to help make this campaign a success, it need to be branded as a campaign to help it stand out, which started with the creation of the logo. The logo was created in collaboration ALLY members sketches and the ideals they wanted their group to visually represent. From there I took their concept to create a logo that was bright and powerful.
In addition, more marketing materials were created to help gain support and funding for the ethnic studies campaign. This took the form of a program which was used in their Campaign Launch Party. The aesthetic mimic the title of the campaign, “Missing Pages of Our History”. My influences around the campaign were centered around the idea of something “missing”. This manifested into visual ideas of something missing from the picture, missing in pattern, and missing from textbooks. The ALLY settled on the bright dots that had one missing from the sequence to make way for the tittle “Missing Pages of our History”.
ALLY - Official Logo
ALLY - Program Cover
ALLY - Program Back
Communities of Contrast
Communities of Contrast launched a publication that highlights the nationwide conditions of Asian Pacific Islander American (APIA) communities. The report also has a strong focus of APIA communities along the west coast which is why Asian Pacific American Network of Oregon (APANO) co-sponsored the release party for this report.
As a part of the sponsorship, the Communities of Contrast report needed marketing material to support the launch of this event. In order to launch the report release it required flyers and a program sheet to help orient people into this function. This was where I came in, when I was approached for the project all I knew was they needed graphic for a APIA demographic report release which was going to be held at a APANO event space. From there I built an aesthetic around the function of infographic and how data or metrics could be portrayed for APIA communities. It wasn’t until halfway through work on the branding of this event, I found out the real title was “Communities of Contrast”. Which is when I took on a more colorful-contrasting approach to the campaign. This resulted into the Communities of Contrast flyer. The graphic elements of the flyer were then re-arrange for the program
Community of Contrast Flyer
APIA Demographic Release Flyer
A Community of Contrasts - Program
A Community of Contrasts - Program Back
Mic Check is an event series centered around sharing stories from marginalized voices. This event series was hosted by Asian Pacific American Network of Oregon (APANO) and it creates a way for minority voices to be heard though art and media culture. This is why this series has a range of events from writing workshops, open mic, night markets and even a comedy showcase.
This event series works by trying to allow for multiple avenues for marginalized voices to be heard. In turn it needs several way for those voices to discover these opportunities are happening. This is why I wanted to focus my influences to the idea of “voices”. Voices as they appear in sound waves, ways to amplify them, and how a voice can look visually. This is how the aesthetic came to be sound wave that stretched out into a multi-colored spectrum to also highlight each event in the series.
Mic Check! - Social Media Cover Photo
Mic Check! - Flyer
The Multi-Cultural Collaborative is a group of community organizers who empower minority commutes to create equitable approaches to problem solving. This upcoming non-profit needed a logo to help tie their message together with a single visual to represent their good work. The influences for branding this company came from their core idea with is creating “connections”. I worked to build on these ideals of connection though the drafts or their logo designs. This ultimately led to the connective design of the official Multi-Cultural Collaborative logo.
Multi-Cultural Collaborative - Official Logo
Multi-Cultural Collaborative - Grey Scale Logo
Multi-Cultural Collaborative - Logo Drafts
Voices of Change 2016
After creating the design campaign for Voice of Change 2015, APANO wanted to keep the feel for the old campaign but have it updated for their current event.
Voices of Change 2016 - Invitation
Voices of Change 2016 - Program Cover
Voices of Change 2016 - Program Back
Voices of Change 2016 - Inner Page
Voices of Change 2016 - Social Media Cover Photo
Voices of Change 2015
Voice of Change is a Annual Asian Pacific American Network of Oregon (APANO) event meant to give tribute to APIA history. It is one of the biggest event that APANO creates and it is a chance for several member of the social justice and advocacy community to come together and recognize API history in the Pacific Northwest and the United States.
As a part of putting on a large event, it required a full campaign of graphics to help create a vision for what social justice community leaders can expect for the upcoming Voices of Change celebration. From there trying to create a aesthetic that captures APIA culture as a whole and be appropriate for a formal event was a intimidating task. Fortunately the final product was received well by both APANO and those in attendance at Voices of Change. The branding campaign began with the logo which was able to be modified into the rest of the marketing campaign’s aesthetic though flyers, program, social media banners, and even name tags. This help create a cohesive look to this celebration of APIA culture.
Voices of Change 2015 - Logo
Voices of Change 2015 - Program Cover
Voices of Change 2015 - Program Back
Voices of Change 2015 - Inner Spread of Program
APANO Community Health Forum
Asian Pacific American Network of Oregon (APANO) Community health forum bring the Asian Pacific Islander (API) community leaders together to discuss health equity, reproductive justice issues, and community organizing. The inspiration for the branding of this forum focused on how these issue can make a community seem fragmented and it takes community leaders to come together to help put the pieces back together. This is why the final form of the social media banners and flyers resembles a triangular jigsaw where the picture of API communities help fill in the missing pieces.
APANO Community Health Forum - Social Media Cover Photo
APANO Community Health Forum - Flyer
Jade Night Market 2016
After creating the original Jade Night Market campaign in 2014. The Jade District Team wanted and updated look for 2016 that was just family friendly but this time even brighter and full of color.
Jade Night Market 2014
The Jade Night Market was the Jade District’s first community event. It was designed to help introduce Jade District business owners, residents, and outer portland community to see what this district has to offer.
In order to give a proper introduction of the Jade District to the great community, the first annual Jade Night market featured the international atmosphere of the district. The aesthetic emphasized the event's is focused to be a family friendly Night Market while also foreshadowing the importance that this will be one of the first night time markets in Portland. The lanterns and color help brand this event around its initial marketing goals.